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UK focus groups find support for sharing health data for AI is conditional

Public support for sharing health data for artificial intelligence (AI) research depends on clear public benefit, strong safeguards, and meaningful consent, according to a new NDORMS study based on in-depth focus groups with members of the U.K. public. The new study, published in BMJ Digital Health & AI, adds to a growing body of evidence about public views on health data sharing for AI research. It builds on that literature by placing public voices at its center and offering a detailed analysis of how people weigh the risks, benefits and trust when deciding whether to share their health data.

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